The AARP Innovation@50+ Bootcamp is an afternoon of dialog and discussion between entrepreneurs, experts and investors, all focused on and part of, the 50+ Health tech community. This half day event is on May 8th 2014, at the District Hall from 3:00-7:00pm, followed by a networking reception from 7:15-9:15pm.

The event will include salon style discussion on three key themes: DESIGN, DISTRIBUTION and INVESMENT, featuring industry’s most recognizable thought leaders and influencers.

Here is the schedule

DESIGN | changing the design paradigm for health and the 50+: Designing for change
3:45 – 4:25pm
With over 100 million people and growing, the 50+ population consumes the majority of Health related resources in the US economy, at yet it seems as if very few are actually taking their unique needs and wants in to account. What are the best practices in design to address these needs? Hear from experts from the top design firms and schools on how to design products and services and change people’s lives.
Sara Holoubek, CEO Luminary Labs (Moderator)
Amy Cueva, Founder and Chief Experience Officer, Mad*Pow
Lindsey Conner Mosby, Executive Strategy Director, Healthcare, frog
Gretchen Addi, Associate Partner, IDEO
Erin Liman, Lecturer & Mentor, Stanford D. School

Quick Break
4:25 – 4:30

DISTRIBUTION | It’s not just Payers and providers anymore….
4:30 – 5:10pm
There was a time when it seemed the only way to get to the 50+ was through a payer, then it seemed as if providers had the best channels, nowadays there are several different distribution models to get your product or service in the hands of consumers, with or without reimbursement. This session will explore the traditional and new channels available innovators and startups.
Chris Seper, CEO, MedCity Media (Moderator)
Terry Clark, Chief Marketing Officer, United Health Care
Louis Foreman, Founder & CEO, Edison Nation Medical
Wendy Mayer, Vice President, Worldwide Innovation, Pfizer
Alicia Heazlitt, Director, InnovateLTC

5:10 – 5:30pm

INVESTMENT | Where is the Money Going in the 50+ space?
5:30 – 6:10pm
In 2013, over 1.15 Billion dollars were invested in the 50+ health and wellness space, in what areas was it invested, and why? How can startups attract and close more funding? What firms are investing in this sector? Our panel of expert VC’s will explore where 50+ health investing is headed.
Unity Stoakes, Co-founder, Startup Health (Moderator)
Michael Yang, Partner, Comcast Ventures
Mohanjit Jolly, Managing Partner, Draper Fisher Jurvetson (DFJ)
Vin Fabiani, Partner, HLM Venture Partners

The Harsh Realities of Launching a Health Start Up
6:15 – 7:00pm
From founding the company, to protecting IP, raising funding, to going to Scale: the realities of health entrepreneurship. You have the solution for the 50+, now what? Our panel of experts will cover how to, and more importantly, how to NOT grow your company.
Lisa Suennen, Managing Partner, Venture Valkyrie Consulting (moderator)
Philippe Schwartz, President, Withings
David Inns, CEO, GreatCall
Jeffrey Zimman, Chairman, Posit Science

Networking Reception
7:15 – 9:15pm
Get some networking done before you head out into the night.

Don’t forget to join us tomorrow, May 9th, at 11am, for AARP Health Innovation@50+ LivePitch!

LivePitch takes place at the Boston Convention & Exhibition Center, on the expo floor at Life@50+.